July Summer Savings

XS LiteDome® Kit with Swivel

This kit will instantly improve your photography by giving you off-camera lighting and optimum portability. Turn the harsh light from your shoe mount flash into soft, studio quality light that you can take with you wherever you go. Quick to assemble and disassemble, this kit can be used on a camera bracket or LiteStand. Perfect for weddings, where portability, speed and good lighting are a necessity. Professional quality components means you can expect professional quality results with this xs LiteDome® kit.

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Retail: $164.95

Medium LiteDome® Dual Flash Kit

Get more power or faster recycle times with ShoeFlashes in a SoftBox. By grouping your ShoeFlashes into one SoftBox, you can use the lower power settings for faster recycling, while maintaining a strong power output from the SoftBox. The Medium LiteDome® DualFlash Kit is the ultimate solution for more power and a larger, softer light source from your ShoeFlashes. Now you can put two or more portable ShoeFlashes in one portable, double diffused SoftBox. The DualFlash Adapter includes four ShoeMounts, so you can use a variety of configurations mixing the shoe flashes with shoe mount capability radio remotes. Quickly assembles and disassembles for compact traveling.

Retail: $474.95

DualFlash 45 inch Adjustable Silver Umbrella Kit

This kit features our DualFlash hardware which allows you to use two shoe flashes and remote triggers for a powerful or quick recharging umbrella bounce light. Easy and quick to set up, this Kit will enable you to have soft light from your shoe flashes wherever you go. This unit holds two shoe mounts and two wireless triggers for simultaneous firing—and allows for more power or faster recycle times with portable flashes. It includes a heavy duty swivel to tilt the unit from the top of the (included) LiteStand and a 45 inch silver umbrella, which can be used in its standard round shape or easily changed to a square or oval shape.

Retail: $309.95

39x39 FirstStudio® LitePanel Kit

The LitePanel Kit (39x39 inch) was designed to help you create and control reflections easily. It's an effective and economical reflector solution that is easy to use and easy to transport. Use the kit indoors or outdoors for any photography or video application. This system is designed to help you create and control reflections easily. Use with lighting setups or to modify natural light. This large, shock-corded reflector system quickly assembles and disassembles into its own carry bag. Includes a translucent fabric for diffusing the sun or any artificial lighting, as well as a white and soft gold reflector panel for bouncing soft light. Perfect for full length portraits or anywhere a large soft light source is needed. This kit features a 39x39 inch all-aluminum frame, white translucent and soft gold fabrics, crossbar, new multi-use GripJaw™ heavy-duty clamp, 8 foot LiteStand and LitePanel carry bag.

Retail: $417.95

39x72 LitePanel Kit

The LitePanel Kit (39x72 inch) was designed to help you create and control reflections easily. It's an effective and economical reflector solution that is easy to use and easy to transport. Use the kit indoors or outdoors for any photography or video application. This system is designed to help you create and control reflections easily. Use with lighting setups or to modify natural light. This large, shock-corded reflector system quickly assembles and disassembles into its own carry bag. Includes a translucent fabric for diffusing the sun or any artificial lighting, as well as a white and soft gold reflector panel for bouncing soft light. Perfect for full length portraits or anywhere a large soft light source is needed. This kit features a 39x72 inch all-aluminum frame, white translucent and soft gold fabrics, crossbar, new multi-use GripJaw™ heavy-duty clamp, 8 foot LiteStand and LitePanel carry bag.

Retail: $574.95

77x77 LitePanel Kit

The LitePanel Kit (77x77 inch) is an ideal kit for outdoor sets. You can use it to diffuse sunlight into soft light. It has the effect of a cloud overhead when used above the subject, reducing the harsh contrast of the sun. This setup has the ability of rising up to 12 feet allowing for maximum diffused coverage over the subject. This kit features an aluminum panel frame, translucent panel diffuser, crossbar, two heavy-duty LiteStands, two sandbags and two of our new multi-use GripJaw™ heavy-duty clamps. The collapsible, shock corded aluminum frame quickly assembles and disassembles into its own carry bag. With optional, easy to attach additional reflector panels (available separately) in gold, silver, white reflective, black and matte white surfaces, it gives you the ability to produce various effects on your subject.

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Retail: $1074.95

Umbrellas with Fiberglass Ribs

Designed by photographers for photographers, these umbrellas all use state-of the-art coatings, fabrics and metals, providing the best in functionality and durability. Photoflex® umbrellas have an unheard of best warranty in the industry. All ribs and strut pivots are now made of fiberglass composite, which is stronger and lighter, with greater resiliency than steel or aluminum. Photoflex® always uses color-corrected fabrics, which means all of our fabrics have the exact same color temperature, so when mixing our umbrellas, SoftBoxes and reflectors, all will emit the same whites. Our reflective umbrellas have an opaque black backing that will not allow light spill. Photoflex® umbrellas are the highest quality and best value on the market. Our umbrellas adapt to various needs based on your artistic vision, shooting location and space limitations.

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TransPacs with Reinforced Wheel Assembly

Photoflex®'s TransPac® line of equipment cases includes six high-quality, durable cases that are undoubtedly the best value on the market. They will give you the confidence in knowing that your equipment is being stored and transported safely and securely in a rugged (and surprisingly affordable) case. With over twenty years of development and refinement of our TransPac® cases, we've made sure to combine a protective exoskeleton with a soft fleece interior to cradle your valuable gear, no matter where you're traveling. This offers you durability and safety in one piece. With adjustable polymer reinforced Velcro® compartments, you can customize these cases for whatever gear you may be carrying.

DualFlash Small OctoDome® Kit

This kit features our DualFlash hardware and Reflector connector to use in our 3 foot OctoDome® for more power or faster recycle times! The unique Photoflex® DualFlash adapter fits inside the OctoDome to bounce the two flashes off the back of the dome for an even and diffused light. Easy to assemble with extra shoe flash mounts for radio remotes. You can even add a third flash. Double your lighting levels and quadruple your creative abilities with the ultimate SoftBox.

Retail: $659.95

LiteReach^™

The all new Photoflex® LiteReach™ Kit could well be the photography assistant's best friend. This extension arm allows the mobile photographer to quickly position their ShoeMount Flash and Radio Slave inside their favorite small-sized SoftBox, or Umbrella. A photography assistant can hold a light up to 34 inches (86.4cm) overhead, or swing it low under the camera frame, getting just the lighting effect you are looking for with minimal preparation and setup. The all-aluminum construction makes this a solid extension pole. Fits into (the top of) any standard (5/8 inch diameter) light stand. Also comes with a molded foam grip handle for grasping ease and comfort.

Retail: $149.95

FlexDrop®2

New and Improved virtually winkle-free FlexDrop2 allows you to put your subject in any background you choose! This Chromakey green or blue FlexDrop®2, combined with your software, makes exciting portraiture easy. Opens flat for a smooth backdrop and folds up to 1/3 its size and stores in its own carry bag making this backdrop as easy to use, as it is to transport and store. The large, reversible FlexDrop®2 will provide you with the perfect backdrop for many digital photography or video uses. The 5x7 foot reversible fabric panel is a semi matte finish that does not reflect green or blue onto the back of your model or subject—and does not allow light to leak through. Great for shooting digital composites or drop-outs, or any photos where you want to control the background. Seven tabs around its rim allow you to hang it for easy use. The double-riveted frame make it durable, while allowing it to maintain its flexability.

Retail: $259.95

GripJaw™

This beefy little all-metal (cast aluminum) clamp will hold virtually any type of a background whether shooting on location or in the studio. You’re sure to find a wide range of applications for these clamps and won’t want to be without them once you’ve had the opportunity to explore and take advantage of their multiple uses. Designed to safely and securely hold all sizes of Photoflex®’s LitePanel frames, these units are also stackable for infinite mounting possibilities. Threaded steel shaft allows movable jaws that will custom fit to the unique Photoflex® 1 inch rounded square tubing, as well as any 1 inch diameter pipe, tube or PVC frame without causing damage.

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Retail: $59.95

QuikDisc®: 12 inch white balancing tool

Proper white balance is key if you're looking for accurate results. The new Photoflex QuikDisc™ is a portable, lightweight, modification of our famous LiteDisc that makes white balancing a breeze. Small and lightweight enough to fold up into your pocket so you can take it anywhere, and unfold it into an 18% grey card with target, for accurate white balance or exposure reading with your digital camera. Or clip on your belt loop or camera bag. The bag cover turns inside out, to a white interior that you can use for white balancing your video camera. Built to last, with a five year warranty.

Retail: $34.95

Adjustable ShoeMount Hardware

The heart of our ShoeMount kits, this all–metal hardware allows you to mount a SoftBox to your ShoeMount flash. This all–metal hardware features two cold shoes, facilitating the ability to quickly add a radio trigger to your setup.

Retail: $54.95

XS OctoDome® nxt Kit

This kit combines our OctoDome® nxt: extra small with the Adjustable ShoeMount Hardware and basic OctoDome® connector. This kit will give you optimum portability and flexibility on your location shoots. The extra small OctoDome® is only 18 inhes in Diameter which makes it ideal for small spaces.

Retail: $299.95

LiteDisc® Holder: compact

For hands-free use this two section LiteDisc holder provides support for LiteDisc® or MultiDisc® up to 32-inches as well as foam core, Pexiglass and other semi-lightweight reflective materials. This all-aluminum holder features spring clamps that are rubberized to be gentle on your valuable equipment. The end of the holder has a stud for mounting small lights, so it can also be used as a mini-boom. This NEW compact LiteDisc holder fits into Photoflex®’s Transpac Single kit case and TransPac® GigBag™. If you like the LiteDisc® Holder you will love the compact LiteDisc® for all your travel and studio needs.

Retail: $79.95

DualFlash Adapter Kit

This hardware kit features our NEW DualFlash design for use with to ShoeMount flashes. The hardware also accepts two radio triggers. Pair with an umbrella or SoftBox (requires a separate connector) for soft diffused light! Includes a HeavyDuty Swivel for attaching a LiteStand.

Retail: $149.95