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First of how-to DVDs on photography/videography of cars released by Fernando Escovar and Photoflex |
| 11/14/2005 - Watsonville, California |
The first in a series of DVDs on photography and videography of cars, swimwear, and action sports has just been released by internationally renowned photographer/videographer Fernando Escovar, it was announced today by Sharon Reeves, president of Photoflex Inc., a principal sponsor of the series. |
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"Photographing Cars 1.0" will focus on photographing automobiles, with tips on how to prepare for a shoot, and numerous examples that range from stationary studio setups to action shots from fast-moving camera cars.
"With DVDs fast becoming the textbooks of tomorrow, Photoflex sees this new series of instructional videos as an excellent way to introduce Fernando Escovar's fun, eye-catching, and practical photography and videography techniques to a broad audience," Reeves states. "We're proud to be associated with this exciting project."
Photoflex lighting equipment such as reflectors and softboxes appears throughout the new DVDs, especially in capturing images of people. In "Photographing Cars 1.0," a large MultiDome softbox provides lighting and fill in a cavernous studio. In "Photographing Swimwear," MultiDomes, LitePanel reflectors, and the FlexDrop2 chroma-key backdrop are employed for still photography and digital-video lighting. In "Aerial Action," Escovar shows how Transpac Cases can carry still and video camera gear in flight and how they can be secured and made easily accessible. |
| "In carrying out assignments over the years, I've developed a number of exciting, fresh, and innovative ways to tell compelling stories through still photography and videography," Escovar says. "Now's the time to share them. Everyone from veteran pros to beginning amateurs should benefit from these fast-paced, action-filled DVDs, which are packed with valuable information that can be understood and put to work right away." |
Escovar has photographed for magazines such as Playboy, Vogue, Motor Trend, Player, Max Power, Las Vegas, Ocean Drive, Hot Boat, FHM (United Kingdom), and GQ (Italian edition), and for corporations such as Honda, Nissan, and NASCAR. Individuals have included David Beckham, Shaquille O'Neal, Carmen Electra, Hugh Hefner, Traci Bingham, Tom Green, Edward James Olmos, Martin Sheen, and Lisa Guerrero.
Clients for Escovar's broadcast and cable TV commercials have included MGM Mirage, Yokohama, Honda, DeskSite, and TradePortal. Subjects have ranged from swimwear and other fashion, celebrities, to high-performance cars and boats, pro football games, skydiving, and video game covers. |
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He recently contracted to produce a new reality TV show, "Hollywood Hot Shoots," for Men's Channel TV. It's scheduled to debut in January 2006, and will be distributed by Monarch Films.
A graduate of Otis School of Art + Design in Los Angeles, Escovar has also written for photography publications such as Petersen's PHOTOgraphic, Rangefinder, and PHOTO (France).
As a principal sponsor, Photoflex will sell Escovar's new DVDs in the online store section of its website (www.photoflex.com) for $39.95 apiece. The DVDs will also be sold through Amazon.com (www.amazon.com), Calumet Photographic (www.calumetphoto.com), Fotolia (www.fotolia.com), and Escovar's own website (www.fotographer.com). |
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Photoflex Inc. (www.photoflex.com) manufactures and distributes high-quality, versatile lighting equipment for the worldwide photography, video, film, and digital-imaging industries. Based in Watsonville, Calif., it also offers the Web Photo School as the largest online source of photography and digital-imaging lessons to all levels of photographers, taught by leading professional photographers.
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