News Releases

The latest on products, people and services

Photoflex, Inc. announces StarFlash strobes, a new family of all-inclusive, self-contained monobloc
8/1/2006
Photoflex, Inc. is pleased to announce the premiere of StarFlash strobes, a new family of all-inclusive, self-contained monobloc strobes, offered by the industry leader in high-quality, versatile, photographic lighting solutions. The strobes are the perfect complement to the most inspired photographer’s toolkit.

First of how-to DVDs on photography/videography of cars released by Fernando Escovar and Photoflex
11/14/2005
Watsonville, Calif. - The first in a series of DVDs on photography and videography of cars, swimwear, and action sports has just been released by internationally renowned photographer/videographer Fernando Escovar...

Photoflex enters photo and video backdrop market with debut of muslin backdrops and backdrop kits
10/25/2005
Photoflex has entered the market for photographic and video backdrops with a line of muslin backdrops and two backdrop kits, it was announced today by President Sharon Reeves. 'Customers and dealers have been encouraging Photoflex to offer backdrops and backdrop kits, so we're entering this important part of the marketplace now as part of our goal to become the one-stop shopping place for photographic lighting equipment,' Reeves states.

Photoflex debuts First Studio™ line of consumer tungsten lights and lighting kits
10/18/2005
Photoflex has introduced the First Studio™ line of lighting kits aimed at the consumer market for digital imaging and traditional photography...

Let there be lighting:
Photoflex celebrates 20th anniversary
8/30/2005
Photoflex Inc. celebrates its 20th anniversary this month as a leading manufacturer of lighting equipment for the worldwide photography, digital-imaging, video and film industries.

Ritz Interactive contracts with Web Photo School to develop free photography schools on its websites
7/29/2005
Ritz Interactive has entered into an agreement with Web Photo School for development of free consumer photography schools on four of its websites...

Photoflex debuts sturdier, more durable LiteDisc Holder™
6/6/2005
Photoflex has introduced a strengthened, more durable version of its LiteDisc Holder™ for reflective materials used in traditional photography and digital imaging...

Photoflex offers free lighting lessons at new, high-profile website
5/5/2005
Photoflex Lighting School has been established as a new and immediately popular website offering free lighting lessons for digital imaging and traditional photography...

Photoflex names photographic lighting products distributors for Italy and Indonesia
4/20/2005
Photoflex has appointed new distributors of its photographic lighting products for Italy and Indonesia...

Photoflex introduces three new strobe and hot-light connectors
3/14/2005
The three new connectors are being introduced in response to continuing customer demand. All are made of heat-resistant cast aluminum for durability and long life.

Lexar, Bogen, Quantum, and Dedolight sponsor Web Photo School lessons on retailers’ websites
2/16/2005
Digital-imaging lessons are being presented through strategic partnerships with Lexar Media, Bogen Imaging, Quantum Instruments, and Dedolight.

Photoflex names Bogen Imaging GmbH as German photo lighting products distributor
1/31/2005
Germany is now served by Bogen Imaging GmbH for Photoflex’s lighting products for traditional photography and digital imaging.

Photoflex names lighting products distributors for Eastern Europe and Asia
1/31/2005
Photoflex has appointed new distributors of its video and film lighting products for the Czech Republic, Serbia and Montenegro, Uzbekistan, India, and China.

Photoflex Products, Inc., sues Amvona.com for patent/copyright infringement and unfair competition
1/4/2005
The lawsuit charges that Amvona.com acquired Photoflex products, copied their designs, and then had unauthorized copies manufactured overseas and imported for sale in the U.S.

Photoflex debuts largest LiteStand™ with flip-top design
9/23/2004
The new LiteStand supports a weight of almost 18 pounds (8.2 kilos), including large softboxes that would otherwise bend a traditional lightstand.

Photoflex debuts Starlite QL™ as next-generation continuous lighting
9/9/2004
Photoflex has introduced the Starlite QL™ as an easy to use, new generation of tungsten-balanced, continuous lighting for digital imaging , traditional photography, video, and film.

Photoflex debuts Small-Product-Photography Lighting Kit
8/26/2004
Photoflex Inc. has introduced a Small-Product-Photography Lighting Kit to provide a complete lighting system and lessons for taking properly lighted digital photographs of many kinds of small products.

Photoflex introduces LiteRoom™ tabletop shooting tent
8/5/2004
Photoflex has introduced the LiteRoom™, a tabletop-sized shooting tent for photography of small products using either flash/strobe or continuous lighting sources.

Photoflex debuts OctoDome nxt™ softbox with silver interior
7/16/2004
OctoDome nxt™ has been introduced by Photoflex Inc. as the next generation of its popular OctoDome softbox, created for photographers and videographers who want the advantages of a continuous light source with a soft, wraparound light.

Photoflex unveils industry-leading web site with vast amount of consumer-friendly information
6/4/2004
Photoflex has just overhauled its web site (www.photoflex.com) to provide an industry-leading amount of customer-friendly information on its lighting products for the photography, digital-imaging, video, and film industries.