New Products

The latest solutions to your lighting challenges.

Essential Lighting Tools

The best selling, highly recommended, portable lighting tools for photographers of ranging skill sets.

Strobe Lighting

AC powered studio strobes, location shooting kits and portable ShoeMount kits for portraits, weddings, products, architecture and editorials.

ShoeMount Flash

Innovative products and hot lessons! If you need it to be small, portable and powerful, this is the place.

Constant Lighting

The best value in continuous fixtures and accessories for photography and video: kits, fixtures, modifiers, lamps and more.

Strobe SoftBoxes

Photoflex® SoftBoxes are the only ones with Quick Release Corners. We are the world’s largest supplier in all shapes and sizes.

Constant Lite SoftBoxes

High-quality, versatile lighting equipment for the photography, video, film, and digital-imaging industries.

Umbrellas

A changling umbrella? Really? Photoflex^® makes the only adjustable umbrella in the industry. Check it out here!

MultiDisc^®

For a reflector/diffuser with multiple personalities, you can’t do better than MultiDisc^®. And we have creative ways to hold ‘em too!

LiteDisc^®

Control your light, control your world. LiteDisc^® diffuses, reflects, balances and colors the light in creative ways. Accessories too!

LitePanels

Lighting control panels in three sizes and the accessories to keep ‘em in place. Don’t let the sun beat you out of a good shot!

Stands

You gotta have ‘em – and ours are the best. No flimsy plastic parts that break off when you tighten ‘em. All metal. Booms too!

BackDrops

Get behind your subject with something good. And what about a sturdy dependable way to hold it up? We’ve got that too.

Connectors

When you need to connect Photoflex® SoftBoxes to specific strobes, this is where you’ll find the one you’re looking for.

TransPac^®

How many trips to the car and the chiropractor will it take before you get a top quality rolling case? Check them out here.

Shooting Enclosures

How do they get those great shots of shiny products to look so good? It’s all about simple lighting enclosures!

Accessories

Life is complicated, and photographing life so it looks fantastic requires the best lighting accessories.