"My creative vision has evolved with a blend of elegance and sensuality, combined with my love for bold design, to create images which tell stories that range from the seemingly mundane to the abstract and conceptual, for the Advertising and Leisure/Luxury markets.
Even though I usually photograph relevant men in the arts, sports, celebrity/entertainment and business, executive/corporate environments, I spend most of my time working with women, both in front and behind the cameras!
I photograph women for fashion & beauty advertising, plus women in the leisure & luxury industries for different brands, marketing their products and services. I shoot portraits of women, trying to capture their essence as well as trying to unfold their personal enigmas! I photograph women for my personal work.
I live surrounded by women, even in my personal time, as life and the universe have granted me 3 fantastic daughters and a wonderful wife, so my daily life is a constant browsing of the female spirit!!
I am obsessed with grace, elegance and sensuality, specially when women allow me to expose their inner strengths and feelings. Which is why I love so much when I am hired to use my personal work as a guideline to shoot commercial projects!
On Photoflex gear: "I love photo flex gear because of the flexibility and expansion of capabilities they bring to my existing gear. From outstanding light modifiers for both strobes and continuous lights, to the tools to modify and re-shape natural light with total, studio-like control, I would not go out without the Photoflex tools that I trust so much, both during my commercial shootings and my photography workshops and lighting classes with hands-on experience”