Based in New York City, Steven Rossi has been creating photographs and
working as a freelance photographer since 1978. He enjoys the challenges
of photographing any subject in any environment and is also involved
with teaching photographic techniques.
Whether photographing people, pets, architecture, interior design,
wildlife, or nature, Steven chooses Photoflex lighting tools because
they allow him to efficiently and successfully paint with light.
“Whether photographing people, animals, architecture, interior
design or nature, I choose Photoflex lighting tools because they allow
me to efficiently and effectively paint with light. Photoflex products
are extremely durable and highly versatile, and they are easy to break
down and quite portable. In addition, all of their whites, silvers, and
golds, on all of their soft-boxes, umbrellas and reflectors match in
color temperature from one product to the next—so the results you are
expecting when mixing types of Photoflex lighting tools of similar color
are the results you will get."