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Monday, February 14, 2011

The TritonFlash™ Lithium Strobe

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Photoflex® Inc. of Watsonville, CA. announces the release of its new high-powered TritonFlash™ lithium ion battery powered strobe kit. The TritonFlash™ is designed for the professional demands of events, sports, portraiture, architecture, editorial and other applications where photographers require powerful output without AC power. INCLUDES AN EXTRA LITHIUM ION BATTERY FOR A LIMITED TIME! With300 watt/seconds of power (guide number of 185 at ISO 200) and up to 750 full power flashes on a single charge, the TritonFlash™ operates in the power range of studio strobes, enabling photographers to shoot large setups in bright sun without the need...

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Wednesday, February 09, 2011

Building a Home Studio PART 1

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Every photographer dreams about having a studio, but do you really need one? Can you justify the rent? What you really need is the ability to produce professional quality photos without the added expense of a commercial lease. For less than the move-in cost of a studio, you can buy the equipment you need to take professional quality shots at home. If we adopt a more flexible idea about what a ‘studio’ is, we’ll find ourselves shooting more often and being pleased with the results. What makes a studio different than a garage? Most people agree...

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Monday, January 31, 2011

Win a Photoflex Octodome: nxt extra small Prize Pack!

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Hey everyone! To those of you who took part in our January giveaway on facebook, thank you! We will draw our winner tomorrow andannouncehim or her via facebook and Twitter. This month we wanted to keep the prize train rolling with yet another amazing giveaway. We know that our facebook giveaway was sweet, but we can't just repeat what we did last month. That's not very exciting. Instead, we upped the ante on our giveaway for February: Double the lighting, double the possibilities- all wireless! If you are a follower of Photoflex on Twitter, you are instantly entered...

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Thursday, January 27, 2011

Behind the Lesson: Working with Blair Bunting

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On the Lesson: Ring Flash Effects with the OctoDome: extra small Lesson By Blair Bunting Photo by Blair Bunting Blair Bunting is one of those photographers who people just like. You look at his imagery and your immediate reaction is "Wow." The best part about that is that Blair honestly can't figure out why people think he's so awesome. He considers himself just a regular guy, and if you spoke to him you would agree. He is beyond easy-going and just fun to talk to. Photo by Blair Bunting When asked if he would do a lesson for...

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Tuesday, January 25, 2011

The Return of Hot Lights

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With the advent of affordable electronic flash in the 1970s, hot lights (incandescent/tungsten) were almost abandoned as a tool for still photography. Why are hot lights, and all constant lights for that matter, becoming so popular again? The main reason is because continuous lights provide a ‘what-you-see-is-what-you-get’ result. Another reason is because modern digital cameras are able to shoot in relatively low light levels, so low wattage continuous lights are bright enough for portrait shooting. Regardless, this subject deserves some attention. All photos copyright 2011 Jeffery Jay Luhn. All rights reserved. History: From 1930 through 1970 hot lights ruled the...

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Friday, January 21, 2011

Win a Photoflex Octodome nxt: extra small location kit

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This past week, Photoflex on facebook grew to over 4,000 fans! It's amazing to think that just a few months ago, we had less than a thousand. To thank all of our fans on facebook and twitter, the social networking team is giving away some great prizes, and winning is easy! To win our first prize, the OctoDome nxt: extra smal location kit, all you have to do is be a fan of us on facebook. Check out my amazing graphic design skills. You see that 2 pixel border? Yeah. I did that. Simple right? All fans of Photoflex on facebook...

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Wednesday, January 19, 2011

Basic two light set up for portraits, editorial, video, etc.

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This setup is one of the most commonly used lighting schemes for both studio and location assignments. The motion picture and video industry uses this setup as its default starting point for more than half of all scenes and interviews. If you’re new to lighting, this set up should be one of the first to learn. The simplicity and versatility of this set up makes it a favorite because the subject will look good whether they’re facing left, right or center. The soft key light on one side and a more direct spot light above and...

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Tuesday, January 18, 2011

Behind the Lesson: Accentuating Natural Light

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An editorial on the lesson Accentuating Natural Light by Jaron Schneider To be honest, I haven't been using controlled lighting for more than four months. It was an intimidating process for me, and my experiences with shoemount flash on my camera in previous years was anything but successful. I hope I'm not the only one, but whenever I put one of those speedlights onto my camera, not a single photo I took came out usable. Harsh, flat light was commonplace. It was even worse using the flash that came attached to my camera. This was likely due to...

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Friday, January 14, 2011

Photoflex at ImagingUSA

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January 16-18 Photoflex® will be at ImagingUSA in San Antonio showcasing our new extra small OctoDome® kits that are great for event and location photography. Also at the Photoflex® booth will be world renowned professional photographer Joel Grimes as well as Bay Area professional Greg Sargent. Stop by, meet them face to face, and pick their brains. Joel and Greg love teaching and are more than happy to share their experiences with you. So if you're in San Antonio, stop by! We'd love to see you.

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Thursday, January 13, 2011

Introducing Jeffery Luhn

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The Social Networking Team is proud to introduce Jeffery Jay Luhn, a photographer with 35 years of commercial experiencewho enjoys teaching. To read Jeff's introduction, click on the "View Full Post" link below. Jeffery Jay Luhn graduated from Brooks Institute of Photography with two Bachelor of Science degrees – Photographic Illustration and Commercial Photography. Jeffery founded Visioneering Studio in San Francisco where he and his staff produced still photos and multimedia productions for dozens of Fortune 500 Corporations in over 25 countries. After two decades of operation, Visioneering was bought by a group from New York and Jeffery moved on to a...

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