Friday, November 16, 2012
Jay P. Morgan: Balancing Strobes with a Setting Sun
They say you shouldn’t judge a book by its cover, but every one of us who buys a book spends a few seconds looking at the title and the cover. Not only that, publishers know that readers also flip the book over and look at the picture of the author. That’s why authors and publishers view the author photo as a marketing opportunity. The author photo is just another opportunity to tell a story. An author who provides a simple portrait is telling a story, but it’s probably something like, “There is a...