Photoflex

Jeff Rojas is a fashion photographer based in New York City. He spent the early part of his twenties studying the fundamentals of photography, while working full-time in a cushy corporate office. Once he'd had enough of the suit and tie, he quit his job to pursue his passion - photography.

Within three months of quitting his corporate job, he was commissioned to photograph the album cover for a major record label. His clients include various fashion lines in New York and Los Angeles. He credits his quick success to combining simple business practices with a creative mindset.