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LiteBlog Archive - May 2013

 

Friday, May 10, 2013

Jay P. Morgan: Shooting Chrome on Location

Recently, We were out on location in downtown Los Angeles shooting for Pilot Freight Services. We shot a composite image that required us to shoot chrome on location. The shot was for a print ad that Pilot would run in consumer magazines. We blocked off a lane on Hope Street in Los Angeles that looks into the downtown area so that we could shoot our truck in the right position to match the comp. The image consisted of four parts that needed to be shot separately, including a chrome mirror on the Pilot Freight truck. Shooting chrome is a reflection...

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Monday, May 06, 2013

Jade Hannah: Working with Color on Location

  Recently, I shot a spec shoot for a makeup company to show both natural and crazy makeup and hair. I shot on location with simple, painted 6x8-foot wooden boards to lend some color to the backgrounds. The main challenge with not shooting in a controlled environment like a studio is that you're constantly dealing with off colors and lights coming from different directions, even if you think you're only dealing with white walls. To cut down on the ambient light for this shoot, I used two black LiteDisc reflectors, which also provided a negative fill and...

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